The Business of Podcasting: Can You Create a Podcast Powerhouse?
Like all forms of media and entertainment, podcasting is much more than just the sharing of stories, ideas, and creativity–it is also a major business. This business model of podcasting is a shared revenue stream between a podcast platform, advertisers, and the earnings of the podcaster. But there are many variables and categories of podcasting as a business that is important to grasp. So what is the business of podcasting?